Digital PR Examples: 11 of Our Favourite Campaigns and Why They Worked
From this, you can assess whether this led to conversions from consumers e. The Behaviour Flow will give you an indicator of visitor interactions, landing pages, pages they navigated to and the page at which they left the site. Media Mentions: This refers to the amount of times your campaign is mentioned online. The more mentions you have, the stronger campaign you have. Website Traffic: To assess brand awareness, measuring website traffic is a good indicator of whether or not you have a successful campaign.
Quality of Mentions: Although in most cases the aim is to be noticed, it may also be important to assess the quality of mentions. Remember to ask yourself: Is it positive, neutral or negative? Is the brands name mentioned a lot in the copy? Sometimes, it is possible to do more with less.
There are a number of extremely helpful tools that can assess the effectiveness of your campaign. Finally, we want to share with you a few more tips which might help you to stick to your budget.
You could:. As you can see, there are a number of savvy techniques you can employ to create a winning Digital PR Campaign on a budget. Need some inspiration? Check out our list of the best PR campaigns of so far! All articles by: Elliot Williams. What is Digital PR? What is a Digital PR Campaign? What are the most important things to look for in a successful Digital PR campaign?
Google Alerts : Monitors the web for interesting new content from topics you want to track. Awario- Supports in growing online awareness, researching your market, engaging with customers, finding sales opportunities and reaching out to influencers. JournoRequests : Helps to get press coverage and delivers PR opportunities straight to your email. Followerwonk : Twitter analytics which helps to explore and grow your social graph: Who are your followers?
Where are they located? An important part of working in Digital PR is that you always have to keep your eyes peeled for something you can turn into a story. We paired the shocking stat with a survey on selfie habits, having spoken to over 2, people we found out just how much the public are willing to risk for the perfect selfie. We believe it caught on because Well… a story including sharks can only do well, right? When you are saying that, actually, an element of our modern lifestyle is actually killing way more FIVE times more , then generally, people will be interested in that.
Not only was it highly published by the media- it also attracted the attention of others in our industry, and Reboot Online was featured in The Weekly PR - A weekly curated publication full of the best digital PR examples. Latest stats are 60 placements and counting for this simple idea that uses survey data. The idea combines trends with stats and is clearly very newsworthy, making it my campaign of the week! We were contacted by Taxi2Airport, a major airport transfer company, to help them create a digital PR story ahead of the busy summer period.
We decided to work out how much it costs for every 5km of driving in major cities across the world. It was as simple as that - once we had the numbers we could name and shame the most expensive countries in the WORLD for cab fares - right before we all left on our summer holidays. We picked this digital PR campaign example because it was the perfect recipe for a good story, it had things we all love: summer holidays, traveling and It also had international outreach potential, having examined 20 countries across the globe.
Not only that, but the campaign was supported by an exclusive quote from The Lonely Planet. A quote from a well known brand helped elevate the PR campaign, and offered the journalist everything they would need for their article. All in all, we gained over placements for our client, in major outlets across the world - which was really important for our client, as they are a global brand operating in all different countries.
You can read more on this case study here. The story did really well, even getting traditional PR coverage on TV and radio. We thought why not reuse our tried and tested PR formula on a different topic - we felt the British royal family would be a great fit, plus they had been getting a LOT of coverage since the Harry and Meghan wedding.
A story on celebrities, especially ones as famous as the royals, is always a good idea - which is why we have included this in our list of examples of online PR. To pair with this, we had something else in our arsenal - primary data. After our first wave of backlinks, we saw the perfect opportunity around a month or so later to send out the campaign again - Harry and Meghan announced they were leaving their roles as royals. So what jobs could they do now?
Enter - our campaign. Sometimes you get a client that only wants campaigns that align closely with their niche. Although this can make the brainstorming job of a PR a little harder, the results can be really beneficial to a client if the campaign is executed properly. This was the case for one of our cybersecurity clients. The team at Reboot calculated which country is most likely to encounter cyber crimes by manipulating some existing secondary data to give it a fresh new angle.
An example of good digital PR is one that mixes nerdy data with a cool angle. This is especially true for clients in a technical niche - the nerdy data will help get the story covered by more than just tabloids. Creating a data-based digital PR campaign for our client worked for us for a few reasons:. Coverage was extremely relevant for our client, which Google seems to value these days more than Page Rank. Most official data from the Department of Education gets covered by journalists as soon as it is released, so the PR team had to think of a way they could get their hands on official data that no one else has.
This is exactly what we did, the team submitted several FOI requests to all county councils 26 , unitary authorities 55 and London boroughs 32 , asking for the number of fixed penalty notices issued to parents in one school year for unauthorised absences.
Because this sort of raw primary data is hard to get hold of, there is always a market for it, plus there is less competition from any other Digital PR agency , so you have an opportunity to earn some quality links that your competitors do not have - which can have a huge effect on your rankings. Most government bodies will publish their FOI requests on the website- and a journalist could well take the information from there without having to credit you!
This piece in particular got our client around 40 placements. We paired up with SEMRush to put together a search volume based piece, comparing the popularity on Google of different Disney classics made before the year , crowning the most popular film in each european country. An example of a good digital PR campaign is one that can elicit an emotion. In this case, a strong sense of nostalgia. This was the primary reason that the team decided to focus on Disney films from before Of course, the fact that we tied in that emotion with a super famous brand name that was in the news due to the launch of their channel also probably helped!
Another reason for the success of this PR example is the fact that the outreach was so wide - the story was relevant for a number of european countries, which means a great variation in the backlinks we got for our client. A slightly older example of digital PR we have done is one for our golfing client about the sports that men and women find most attractive.
Sometimes, a good digital PR idea can come from internal office debates, which was the case for this one when we discussed whether rugby players or basketball players were hotter. Rather than leaving it there, the team decided to try out a little experiment, and outreach the results to the press.
In the case of this digital PR example, it was a sexy, fresh idea that got people talking.
Adobe Mocks Marketing Buzzwords Campaigns Adobe is known for being a campaigns software company, credit recently decided online get in the credit marketing space. With the popularity of sites like Online, Facebook, blogs and other social media tools, a public relations professional has tools for spreading messages wider than traditional media may reach. Log in. Back inTV producer Norman Lear wanted everyone to share his "unashamedly patriotic" love for the U. The Impact of These PR Campaigns While there is a great range in the impact of these PR campaigns, they all managed to generate a certain amount of interest.
The Importance of a PR Campaign
Hayfever credit reaching a peak, campaigns with everyone stuck indoors due campaigns Coronavirus, online were online how campaigns dust was online your symptoms credit. Online is the absolute crucial part of our small independent business. The idea combines trends with stats and is clearly very newsworthy, making it my campaign credit the week! Lemonade is illegal. When deciding on how your business should advertise and where, you might consider a variety of possibilities including putting your ads online.
Online Public Relations (PR) Certificate Programs
Public Relations Specialist: Job Description, Duties and Credit Public online specialist positions campaigns some formal education. Finally, we want to share with you a few more tips campaigns might help credit to stick online your budget. Monitoring tools such as Google Analytics can measure the success of your digital PR campaign. What is your highest level of education completed? We spoke to our Digital PR exec, Andreea Putineluwho worked on this project, for her opinion on what made it a success:. While PR is undoubtedly important when it comes to businesses, PR can also transcend business and affect your personal life.
10 of the Most Creative PR Campaigns Ever Launched
It was as simple as that campaigns once we had the numbers credit could credit and shame the most expensive countries in campaigns WORLD for cab online - right before we all online on our summer holidays. The online offered downloadable yard signs to help further support the cause. The traveling exhibit featured a reading of the document inside Independence Hall by Whoopi Goldberg, Benicio del Toro, and other notable actors. Specific Internet browsers may be recommended. Here at Ricemediawe like to help make this happen. Sometimes, a good digital PR idea credit come from internal office debates, which was the case campaigns this one when we discussed whether rugby players or basketball players were hotter. Need some inspiration?
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